Ken Block, a Go-Pro Hd and a Russian ski resort, what’s not to love?
Personally, it’s long been a dream of mine to be let lose on a ski resort with a rally car. Unfortunately, I’m pretty sure that one is going to elude me for some time, if not for life.
Ken Block, famous for many an outlandish rally car stunt and co-founder of DC Shoes has been at it again. In this video, a Go Pro ad, Ken’s antics show the versatility and ruggedness of the tiny cameras. Even though the some of the cameras seems to catch the brunt of the day out.
Each video is high in social “sharability”. Each having masses of the that “cool factor” just by being associated with the Ken Block brand. Ken’s video are known for their adrenaline fuelled pace but also the ingenius use of photography – something capitalised on here by Go-Pro – and also their ability to go viral. At the time of posting (5 days after it went live), the video has already passed the 750k viewer mark.