To shoot or not to shoot - typex bear hunt commercial

To shoot, or not to shoot?

To shoot or not to shoot - typex bear hunt commercial

One thing I love about “new media” (please excuse the use of a buzz word) and “Social Media” is its ability to involve the user in the process of selling them something. There’s many examples of this out there. Skittle’s were one of the first to open up their doors to UGC and social media with their uncensored Twitter interface on their own home page. “Skittles, making pedophiles fat”, was among some of the other inevitable abuse. But it worked. The Skittles site had never had that kind of attention and at least it got people talking. No such thing as bad publicity and all that… Now, Tippex, the somewhat outdated (in my humble opinion) method for the correction of typos has released their own attempt to involve the user, generate that viral “love” and inevitably, get people buying. It’s playful, entertaining and it has achieved a purpose… I’ve been forwarded the link twice today and now, I’m sharing it too. At the time of writing, there were 11 million video views… and the comments, for the most part are all positive. I think it’s a job well done. The video is here: NSFW. A hunter shoots a bear!

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